Pricing Unique Luxury Real Estate Comparables versus Competitives

As realtors, we have a very narrow definition of what constitutes a comparable property. And when we generate a CMA for a prospective client, we carefully comply with the strict REALTOR’s definition. But the comparables for a property are just one factor we use when establishing the price we suggest to market and sell a client’s property - given their desired time frame

There’s another ‘comp’ that is often overlooked when realtors attempt to determine a suggested listing price; COMPetives. At Walter Group, our job as listing agents is to establish a price that will generate offers and sell our client’s property, and Comparables only tell part of the story. The best marketing plan cannot be effective unless considered in the context of the homes…

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